GROUP BRAND
Management Philosophy

Tokyo Boeki Group moves forward toward the future by
connecting people, resources, technologies and ideas.
CORE VALUE
The Spirit of Management Participated by All
PURPOSE
Move, together.
Inspire, society.
Together, to a new stage.
VISION
We have embraced the trends of the times,
pioneered new markets, and embarked to tackle
challenges as a team from our founding.
As we head into the next stage of growth,
not only will we continue to solve our clients’
problems, but aspire to explore unmet opportunities
with endeavor and integrity to contribute and drive
our society forward.
We are committed to nurturing ourselves,
our business, and driving society, by each and
every one of us coming together and transcending
boundaries through the cross pollination of our
unique people, resources, technology, and ideas.
ACTION GUIDELINES
Pioneer
We aspire to drive growth for ourselves and for
our customers, through embracing trends and
challenging opportunities for the future.
Co-create
We aspire to shape new value, through co-creating
beyond traditional boundaries.
Breakthrough
We aspire to achieve unprecedented success and
accomplishments, through grit and acting with
self-determination.
Integrity
We aspire to contribute to a more sustainable society,
through building trust and by tackling challenges with
integrity for our customers and society.
Open-hearted
We aspire to create an open-hearted work environment
through dialogue where everyone respects each
individual’s values and expresses opinions.
GROUP LOGO


The design resembles a decomposition of the letters T and B of Tokyo Boeki, and represents the Tokyo Boeki Group’s continued growth through the accumulation of people, knowledge, experience, technology, ideas, business, innovation and all other elements.
The fact that the vertical and horizontal bars of the T and the curve and vertical bar of the B are slightly separated shows that Tokyo Boeki Group is made up of an accumulation of various elements, and that there is always room for growth.